About Us

EDII stands for Educate, Develop, Innovate, Inspire.


We provide distinctive innovation, education and development programmes for the corporate world

EDII’s philosophy is that huge talent potential resides in every business. Our job is to unlock that potential to make you and your business ready for the future.

We get you, and your organisation, future-ready. As a provider of specialist innovation delivery and immersive development programmes, we equip you with the skills, tools and techniques to champion creative change throughout your organisation, and make it happen.

“To fully embed innovation takes capability, commitment and capacity. Companies are struggling to build a culture to truly upskill their valuable business talent, and until EDII, nothing else existed that fully addressed the variety of key development needs of traditional roles. We have created industry-first programmes that engage passionate and committed business professionals of all levels and enable them to develop innovative, creative, and business-critical skills, creating long-lasting value for their organisations.”
– Caroline Bedford, CEO


EDII – your first choice for corporate creativity and innovation

Why You Need EDII

In a world where the only certainty is uncertainty, future-focused skills become priceless!

The corporate world is facing unprecedented change, with environmental risk, political instability, cost of living crises, hybrid working, regulatory changes and digital acceleration impacting not just us, but our clients, the challenges they face, and how they respond to them. As how we work and perform our roles continues to change, the relevance and value of our existing skills decline.

Supplementing specialist knowledge with future-focused Design Thinking and innovation skills ensures industry practitioners of all levels become more agile, creative, customer-centric and solution-driven.

At EDII, we’ve equipped hundreds of professionals with the tools and future-focused skills needed to accelerate and achieve innovation and operational success in a fast-paced digitally-driven world.

EDII’s facilitators and coaches are experienced practitioners and leaders who have honed their innovation and design thinking skills over many years within the corporate world. We use industry-relevant themes, case studies and real-life scenarios to accelerate the learning experience, and enable leaders and practitioners to achieve innovation success within their teams and organisations.

EDII delivers a range of learning and development programmes, workshops, consultancy and facilitation services for all areas of your business including:

Programmes and courses such as Inside Innovation for Insurance Leaders and 6 in 6 – strategic ideation designed for teams facing a common challenge, or EDII’s Statement System for those who need to write cohesive, compelling pitch and presentation content.
Immersive innovation education through Digital Minds, our award-winning 10-month CII CPD accredited programme for practitioners of all levels.

Bespoke learning programmes and consultancy tailored to your team or organisation needs.

Leadership facilitation and offsites.

Meet The Team

Caroline Bedford
Chief Executive Officer

Caroline’s passion is developing creativity, capability and confidence in current and future business leaders. Through her 30+ years in industry, Caroline has steered through many technological techniques and trends, delivering innovative projects, programmes, and portfolios worldwide. Caroline has held various digital transformation and people development roles in the insurance industry.

Jasmine Shell
Innovation Manager

Jasmine is an expert innovator and communications leader. Specialising in innovation techniques and digital collaboration, Jasmine uses her skills to introduce delegates to new approaches. and tools that they can cascade straight away throughout their teams.

Hélène Stanway
Coaching Director

Hélène is an award-winning and highly effective insurance leader with a proven track record in emerging technologies, innovation, operations, data, change, and digital transformation. Her passion for actively combining the human element, design, and innovation alongside technology has enabled companies in the global insurance market to embrace change by achieving their desired strategic goals, improving processes, increasing efficiency, and deploying relevant tools. With a special passion for IoT and Sensor Technology, Hélène is a perpetual learner, driven to help delegates succeed.

Paul Willoughby
Coaching Director

Paul has held multiple leadership roles within the global insurance market. Paul has holistic experience across claims, underwriting, digital distribution, data and analytics, and operations. Paul is especially focused on ‘the voice of the customer’ and helping delegates to deliver customer-centric solutions.

Eni Ajani
Innovation Executive

A graduate in MSc Innovation Management and Entrepreneurship, Eni helps business professionals bring theoretical knowledge and ideas to life.