What is the
Digital Minds

The Innovation Skills You Need, To Succeed

EDII’s Digital Minds 10-month programme is about challenging the status quo, shaping the future and embracing change with fresh knowledge and vision. Immersive, virtual and interactive – the programme is a unique blend of hands-on tasks focusing on innovation development, human-centred design thinking and problem-solving techniques. Specifically designed to help organisations embed their staff in the corporate innovation culture, Digital Minds enables your people to overcome the challenges a digital and virtual future brings.

Innovation in the working environment is a crucial part of success. Not only does it help organisations stay ahead of their competition, but it also drives customer engagement and helps attract stronger, more diverse talent. It supports businesses in developing and retaining a more fulfilled, creative and engaged staff. 

Our Digital Minds programme engages passionate and ambitious business professionals and enables them to develop innovative, creative and business-critical skills. They do this through collaborative and business-relevant activities. It allows them to engage with their peers and seniors and create long-lasting value for their sponsoring organisations.


Cohort 6 Dates Announced Soon!

If you would like to find out more or are interested in applying for a place on the programme, please get in touch.
Email: programmeteam@edii.group

Download The Digital Minds Brochure

What You Will Learn

By completing EDII’s Digital Minds Programme, you will learn to:

Apply creative problem-solving and agile thinking to your business role, and the wider organisation

Create a cultural environment that inspires new ways of working and empowers those around you to try new things

Uncover deep customer and peer insights using design thinking and empathising methods

Apply techniques to turn these insights and needs into human-centred solutions

Use ideation techniques to generate suggestions for insurance innovations and business changes

Design and build a variety of prototypes to test business ideas and assumptions

Understand how to critically analyse and prioritise real-life organisational and industry challenges

Influence and inspire others using structured techniques

Create an impactful presentation and showcase your newly acquired skills with a real-world project.

EDII’s Digital Minds is an interactive programme made up of:

Nine virtual, half-day training sessions

Interactive and collaborative activities with your fellow delegates

Individual post-session assignments to put your learning into practice

A cross-market, comprehensive Action Learning Project (ALP) to address a real-world challenge or opportunity

Coaching Director-led facilitation and project support

Access to tools, techniques and frameworks via our delegate portal

Elective in-person and virtual training session

An end-of-programme showcase to present to your peers, seniors, and industry leaders

This programme is CII CPD Accredited and accounts for 30 Structured CII CPD Hours.

Programme Details

Start Date: October 2023

Programme cost: £4,950 + VAT per delegate

Your Delivery Team

Learn from EDII’s practitioners and leaders who have honed their innovation and design thinking skills over many years. As well as being expert facilitators and educators, our team will bring real-life, hands-on experiences and examples into your sessions.

Caroline Bedford and Jasmine Shell lead the Digital Minds programme, alongside a panel of coaching directors, expert speakers, industry specialists and handpicked trainers from across the market.

Caroline Bedford

Caroline Bedford

Chief Executive Officer

Caroline’s passion is developing creativity, capability and confidence in current and future business leaders. Through her 30+ years in industry, Caroline has steered through many technological techniques and trends, delivering innovative projects, programmes, and portfolios worldwide.

Jasmine Shell

Jasmine Shell

Innovation Manager

Jasmine is an expert Innovator and Communications leader. Specialising in innovation techniques and digital collaboration, Jasmine uses her skills to introduce delegates to new approaches. and tools that they can cascade straight away throughout their teams.

Hélène Stanway

Hélène Stanway

Coaching Director

Hélène is an award-winning and highly effective insurance leader with a proven track record in emerging technologies,
innovation, operations, data, change, and digital transformation. With a special passion for IoT and Sensor Technology, Hélène is a perpetual learner, driven to help delegates succeed.

Paul Willoughby

Paul Willoughby

Coaching Director

Paul has held multiple leadership roles within the global insurance market. Paul has holistic experience across claims, underwriting, digital distribution, data and analytics, and operations. Paul is especially focused on ‘the voice of the customer’ and helping delegates to deliver customer-centric solutions.

Aimed at ambitious business professionals who want to develop their innovative, creative and business-critical skills, check if Digital Minds is for you:

Do you want to be part of a community that has a passion to drive the industry forward?

Do you want to explore and understand the hyper-relevant issues affecting our industry?

Do you want to foster your creative, innovation, problem-solving and critical thinking skills?

Do you want to collaborate with like-minded market participants?

Do you want to develop skills for life?

If you answered yes to any of the questions above, Digital Minds is the perfect programme for you.

We welcome delegates from all areas of the insurance industry, from a wide variety of roles, expertise and experience. Previous delegate roles include underwriters, brokers, actuaries, marketing executives, operations managers, product owners, and claims handlers, and many more.

It’s the perfect place to learn from, and collaborate with, other market participants.

Is Digital Minds For You?