Digital Minds Embed North

Developing the mindsets, behaviours, and practical skills required to innovate effectively in insurance.

EDII’s flagship insurance innovation capability-building programme, now offered in the North of England for the first time.

PROGRAMME COMMENCES

October 2026

Insurance Innovation Capability-Building in the North

The insurance industry is changing fast. The professionals who thrive won’t just understand that change – they’ll know how to lead through it.

Digital Minds Embed is EDII’s flagship innovation capability-building programme, built specifically for high-potential insurance professionals, and accredited by the CII.

Based in London, EDII is increasingly being recognised as the UK’s leading insurance innovation expert, with a growing international footprint across the US, Singapore, and Australia. We are excited to extend this momentum to the North of England, bringing our flagship programme to the region for the first time.

Digital Minds Embed North commences in October 2026.

What is Digital Minds Embed North?

A programme that changes how insurance professionals think and deliver
A 9-month hybrid programme for high-potential professionals across underwriting, broking, claims, operations, change, and technology. It’s not a workshop or a conference – it’s a practical application of skills, used against real insurance challenges, in an environment safe enough to test, fail, and grow, shifting how people think, work, and influence.

A way to develop skills that the industry needs
Delegates develop seven capabilities that are crucial to the future of the insurance industry: critical thinking, digital fluency, collaboration, human-centred empathy, commercial awareness, outside-in perspective, and comfort with uncertainty.

A structured, CII-accredited programme
Digital Minds Embed is CII-accredited, supporting delegates in their work toward Levels 2 and 3 of the CII’s Professional Map behaviours in Curiosity and Insights. Up to 36 hours of structured CPD are available, as well as EDII’s Certificate of Insurance Innovation and Design Thinking.

Delivered by Insurance Industry Insiders

Digital Minds Embed North is delivered by people who know the insurance industry from the inside – not generalist facilitators.

EDII’s coaching directors bring deep insurance experience alongside genuine expertise in innovation, design thinking, and behaviour change. They’ve worked with some of the market’s most recognisable names, and they understand the particular challenges of driving change inside insurance organisations.

The Insurance Industry’s Leading Innovation Programme

Professionals from across the market have come through Digital Minds – from Lloyd’s and London market businesses to regional brokers and insurers. Organisations including Beazley, Markel, AXA XL, and Miller have sent delegates through multiple cohorts.

“The Digital Minds Programme is a must for anyone looking to drive insurance forward with innovation, equipping participants with essential skills and a dynamic network to shape the industry’s future – don’t hesitate to sign up!”
Miller Insurance Services

” ‘Falling in love with the problem’, I learned the power of collaboration to drive meaningful solutions, and with EDII’s tools, I now approach innovation and process improvement with confidence.”
Atrium

“The EDII journey was a challenging, insightful, and fulfilling experience. I observed many members of the cohort gaining knowledge and applying the tools and techniques taught during the course. Most importantly, the EDII team provided a flexible curriculum that enabled the cohort to build confidence both individually and as a group.”
Liberty Specialty Markets

“Digital Minds completely changed my perspective on innovation within insurance.”
BMS Group

Accredited and Certified

CII accreditation

Embed is CII-accredited, supporting delegates in their work toward Levels 2 and 3 of the CII’s Professional Map behaviours in Curiosity and Insights.

Completion may account for up to 36 Continuing Professional Development hours.

EDII certification

Upon successful completion of Embed, delegates will receive the Digital Minds Embed Certificate in Insurance Innovation and Design Thinking.

They will also receive an invitation to join the Digital Minds Alumni Network.

Why the North, and Why Now?

The North has serious insurance talent. What it hasn’t had – until now – is a programme like this on its doorstep.

Digital Minds Embed North delivers the same immersive, transformative experience as our wider global programme, with content shaped around the local market and a peer network that reflects it.

Why Join Digital Minds Embed North?

Gain fresh perspective and unlock new ideas

Many insurance leaders have deep internal knowledge. While this is valuable, it can limit exposure to alternative ways of working. Longer tenure within an organisation means potentially missing out on different operating models, technologies, or distribution approaches. Over time, this can narrow perspective and make it harder to challenge established thinking.

Embed North broadens delegates’ perspective by bringing them together with industry peers from different organisations, providing a safe space to share ideas, and enabling them to bring fresh perspectives back to their organisations.

Strengthen market connectivity & insight

We often hear that there are fewer opportunities to access networks and informal intelligence outside of London, which often leaves regional insurance professionals feeling out of the loop.

Embed North helps to bridge this gap by creating connections with local peers and expertise, improving access to ideas and strengthening market awareness. And delegates who complete programme also gain access to EDII’s Digital Minds Alumni Network – a growing global network of insurance professionals to connect with.

Enhance commercial performance through customer insights

Regional portfolios are often concentrated in SMEs and local industries, with higher volumes and growing reliance on digital trading. This creates pressure in softer markets and a growing need for efficiency. But with innovation often driven centrally, there can be a disconnect from customer needs.

Embed North strengthens commercial thinking and customer understanding, helping delegates to design strategies that balance efficiency with strong client outcomes.

Build confidence to navigate change & complexity

The market is undergoing constant change, with functions moving locations, increasing automation, and ongoing broker consolidation. This creates disruption through new systems, structures, and ways of working. Individuals need to adapt quickly – while also maintaining performance.

Embed North builds resilience and equips delegates with structured problem-solving tools, helping to break down complexity and navigate transformation with confidence.

Deliver impact without large investment

Leaner regional budgets can slow progress on technology and transformation, which can lead to reliance on legacy systems and limit innovation compared to larger London-based firms.

Embed North equips delegates with practical problem-solving skills, enabling them to deliver meaningful improvements without requiring significant investment.

Attract, retain, & develop top talent

Competition for top talent is strong, particularly for employees with analytical and technical skillsets. And remote working has made it easier for employees to move roles without relocating, increasing retention challenges.

Embed North supports your organisation’s talent attraction, development, and retention goals by creating clear development opportunities, building a sense of progression, and fostering a modern, inclusive culture that helps retain and grow talent locally.

Increase influence & shape the future of the industry

Industry direction is often shaped through London-based networks, leaving regional voices underrepresented. This can result in changes being implemented, rather than influenced.

Embed North builds capability and confidence, enabling delegates to contribute more actively to industry discussions and better represent their organisations in shaping future developments.

FAQs About Digital Minds Embed North

What is Digital Minds Embed?

Digital Minds Embed is EDII’s core insurance innovation capability-building programme, designed for insurance professionals who recognise the need to innovate and adapt in a fast-changing environment where AI plays a significant role. 

Is Digital Minds Embed accredited?

Yes – Embed is CII-accredited, supporting delegates in their work toward Levels 2 and 3 of the CII’s Professional Map behaviours in Curiosity and Insights. Delegates can learn up to 36 hours in CPD.  EDII also awards a Certificate of Insurance Innovation and Design Thinking.

Who should attend?

The programme is suited to high-potential professionals across underwriting, broking, claims, operations, people, change, and technology roles who want to strengthen their ability to think critically, influence effectively, and contribute to meaningful change.

What is the commitment?

Embed is a 9-month programme, delivered through a hybrid format, combining virtual learning with in-person workshops. The programme is highly interactive and collaborative, creating a safe, structured environment in which delegates can explore new ways of thinking, challenge assumptions, and learn from peers across the insurance market.

Who will deliver the programme?

EDII’s coaching directors – experienced professionals with deep industry knowledge – will facilitate sessions and support delegates.

Will the programme content be tailored for the North?

Programme content will be tailored to ensure that delegates will focus on application of innovation skills in their local context.

Where will the in-person sessions take place?

In-person sessions will take place at City Square House in Leeds city centre.

Pricing

The Digital Minds Embed programme is £5,950 + VAT per delegate.

Preferential subscription and group rates are available. Priority is given to renewing organisations.

To request a call or make a booking, please enquire.

Digital Minds North Embed Programme Dates: 2026 – 2027

North Cohort 1: Commences October 2026

Places are limited – please get in touch early to avoid disappointment.